2023 TOYOTA PRIUS PRIME Complaints and Recall Information

The 2023 TOYOTA PRIUS PRIME has 1 complaint and 5 recalls filed with NHTSA. Owners most frequently report issues with the hatch door failing to close using the power button, requiring manual closure. There are also multiple recalls affecting various systems including labeling, electrical wiring, and door latches.

Common Issues

• Hatch door malfunction. The hatch door fails to close when using the power button inside or outside the vehicle, necessitating manual closure by the owner.

There are 5 recalls addressing defects related to labels, electrical switches, and door latches which affect vehicle safety and compliance. These recalls cover issues such as incorrect load capacity labels and potential rear door opening due to water intrusion causing short circuits.

Recalls

• Labeling defect (24V548000). Affects 33,848 vehicles including the Prius Prime. GST accessories cause inaccurate load carrying capacity labels. This false information can lead to vehicle overloading increasing crash risk. GST will mail new labels free of charge. Owner notification began September 16, 2024.
• Rear door switch short circuit (24V274000). Impacts 55,690 Prius and Prius Prime vehicles. Water can enter the rear door switch causing a short circuit, potentially allowing an unlocked rear door to open unexpectedly while driving. This raises injury risk. Dealers will replace both rear door opener switches at no cost. Owner letters were mailed August 9, 2024.
• Rear door latch defect (24V274000). Covers the same 55,690 vehicles as above. Water intrusion may allow the rear door to open unexpectedly due to a latch failure. Toyota will replace the affected components free of charge. Notification is ongoing.

Owners with repeated hatch door malfunctions or those affected by the recalls involving critical safety components may have rights under their state’s lemon law. Those with unresolved recall repairs should consider seeking legal guidance to understand their options.